Social Media FUEL
Social Media tools gives you the ability to create something that has value to potential clients. This value is what gets their interest and starts the Social Selling conversation.
A Offer or Coupon is most developed on Facebook and not yet offered by other platforms such as Google Plus, Twitter, Linkedin or Pinterest. So we are using Facebook as our example. Later we will target the other platforms by creating and inserting a coupon into our website that we can share to those audiences as well.
Sign into Facebook and switch to your business page. In your status bar (1) see if you see the offer icon (2), click on it to see the drop-down menu (3) an select offer.
If you DO NOT have an offer added to your Facebook Business page you can try to add it or find out why it is not visible. Top right on your page look for the Setting Menu and select the Help menu (4) next to it. Click on Advertiser Support (5) and Create Ad (6). In the new screen look for "Get people to claim your offer" (7). Under Offer Claims (8) select the page you would like to add the offer to (9). It will either add it (10) or tell you that you do not qualify. To get it added you need at least 100 followers to like your page. Easiest and quickest way to do this might be to pay for an offer, gain the following needed and then use your free offer after.
So lets start from the beginning to create our offer from the status box (1), select offer (2) and fill out the info (3). Title (4), Description (5) add a picture (5), Expiration Date (7) and Limit (8).
You can create your offer from here but keep in mind the More Option (9) for later. Created offers are showing on your timeline but cannot be deleted. Press the top right arrow to "Hide from Timeline" if you would like to remove it. So it shows on your timeline to you but that does not mean it is published. To Publish press "share" and then Share Now (Public).
For Viral Marketing also share (1) your offer to your Page(s)(2), own timeline(3) and in related groups(4). When someone then claims the offer it is sent out in their newsfeed to their friends to see. Think SEO process of driving traffic. The aim would be to get people to go to your website for the offer so this is where we need to back -track to the MORE OPTIONS part... So the URL www.pluginmuse.com/contact and addition under the term and conditions to scheudle your meeting and adding the promo code would let you claim the offer. This process is needed to get them to your website, to get that 'click' for your VEHICLE to move down the road.