Social Media Fuel
Link building is a basic SEO principle and building block found in everything online. It is part of the Penguin Algorithm and almost like a penguin puffing out its feathers to look bigger and fatter than what it really is. Link building in social media can be found in the way we build our postings, say for instance doing a LINK POSTING with an outside link to try and drive traffic for SEO.
Within the structure of your posting you could have backlinks such as @tags and #tags. An @tag links back to a business page on social media to maybe give them credit as a source or to give them a lead. A #tag helps to sort content in feeds or searches by popular keywords or brands.
The way you link your social media together can also be seen as link-building. When you share something via your website to Facebook feeding to Twitter or via Linkedin feeding to Twitter you are linking something. Adding images via Google Plus to your website and then linking back in a READ MORE>> link under the original image is building links.
Lastly adding all you social media part to your website as well as embedding parts over the internet via social plugins or iframes, all help you to 'puff out your feathers' and to look BIG and IMPORTANT sothat search engines recognize you as important!
Google Business Tools
Yes we can link pretty much everything for SEO but how does the normal 'Average Joe' figure out how to link his or her creations without being a programmer fluent in HTML? Well Google makes it easy!
When on YouTube, press the share button under a movie and see there is an embed part with code. This is probably one of the first easy codes we found over the internet. Weebly makes it easy with an Embed Code building block, copy and paste the code in and whala you have a movie on your website! But this is just the tip of the iceberg....
Google Drive with all it's development is suddenly turning into your one stop hub for creation! In our information society where generating content is becoming key for SEO this is a God given blessing to any small business trying to figure it all out! So look at what you have on Google Drive and use your Docs, Sheets, Slides, Drawings, Maps and Forms to create. When you are done IT ALL can pretty much be PUBLISHED ONLINE and embedded into your website!
This is amazing if you can imagine creating a slideshow, embedding it once and done. When you have changes just go to the original on your drive, make the changes and republish for it to show on your website! Same for Coupons created on Drawing, Forms, EVERYTHING!
....and then Google just added tools to make your Drive parts function even better! They are Add-on that you can add to the specific application. For instance an add-on that will send automated emails with details when someone fills out an embedded lead form in your website. Blows my mind! Just too much to figure out and too little time....
Currently the most important links to know and undertand for you website is:
Your templates on Weebly makes adding the social media ICONS easy and pop's up when you hover over the top righ hand side of your website when in the builder. If they are not there, change your template. With mobile sites and trends Weebly is currently making some changes to their templates to accomodate social icons on the mobile navigation menus. So adapt and look around.
I add IMAGES to my websites via social media back-links. This means that you do not pay for hosting as you are uploading to social media and not to the builder itself.
HYPERLINKS are very important in your website. Linking to pages inside your website makes navigation easier. Linking outside to websites on the internet helps with Penguin Algorithm and your website's MOZ ranking.
Easy ways to link out can be:
PLUGINS and WIDGETS are generally understood as an interactive part of something else embedded inside your website. Examples are your Google Map, Linkedin Profile or Business card, Facebook Comments, and other things added to help with the inter-activeness and functionality of your website.