Social Media Fuel
For any kind of Social Selling to happen it is important to understand the audiences on Social Media Sites. When you are able to find your audience, or an audience who might be interested in what you have to say, only then you can target them with you content.
Humans, Groups and Businesses has different purposes for being on Social Media so that way you interact with these pages will have a big impact on your success.
These pages are also restricted by different settings. If you are using your Human page that has privacy settings no matter how big your audience, it does not have the ability to get SEO. This is also against Facebook policies.
Your Business page is meant for humans to follow you so people who are interested in what you do can follow you for updates. Groups are where many humans with a common interest hand out. If you are able to post something that is meaningful to them, they might engage and read more.
You can also post content on other business pages. For this method not to be invasive the content needs to be related. Power of Many Third Party Pages and always looking for content, messaging them and asking them to re-post will hugely increase your reach!
Google Business Tools
After you have shared and pushed out you content via Social Media, you have the ability to see how well it worked. Being able to measure your return on investment is very important if you would like to figure out how to improve. Creating a website and letting it stand is like parking a Ferrari on a busy road and thinking it is going to drive itself. You need to generate click to drive this car to Google Ratings and these can be measured and analyzed in detail using Google Analytics.
If you Analytics are plugged into your website, you can see who visited your website under the Audience section. The demographic can tell you their age, gender and general interest. The Geographical tab goes in detail on where in the world they are and narrows down clicks to specific towns. Also their language is displayed. When you compare the bounce rate (in and out) and time spent (looking around) with the Page session and Duration (what and how long) it is easy to see what works and what does not work.
Whatever you share to an audience via Social Media needs to have value, and be of interest to that audience for them to 'click' to go view it. So generating content needs some thinking, research and analyzing for it to be important.
When you know what you want to say, go to your website builder (1-5) and add this content in a new blog (6). Create a New Post (7) or edit an existing draft. Add a header (8) and use the building blocks to complete your blog layout (9). Make sure to add at least 150 characters, some visual elements and a back-link or two for a well balanced blog. Add it to a category (10), save or post (11) and Publish(12) if needed.
When you are published view your blog FRONT END by following the domain (13). Look for your share-button (14) to share to your business page. This button helps you to easily share your content to Social Media sites. can also help you to easily share to Facebook Groups, Linkedin Groups. To post to your Google Business page and your Linkedin Business page you would have to create a posting manually.
Why do I share? Well you could just leave it here and hope your target will find you... OR you could TARGET them in a as non-invasive manner as possible! This way you are not only driving traffic but you are also trying to get your content to go viral. PLEASE REMEMBER for Social Selling the conversation does not START with selling. When you content has value and are of interest to the target you are trying to reach, Social Selling will happen in the comments!