Social Media Fuel
The purpose of an overview is to get the basics down. This is by no means an orientation of Social Media but more of a breakdown of how social media platforms such as Facebook, Google Plus, Linkedin, Twitter and Pinterest are put together.
Facebook is definitely setting the norm with Google Plus and Linkedin adapting accordingly. The important past to understand is that there are 3 different types of pages on the main social media sites as we find it today called: Human Profiles, Business Pages and Groups.
On Facebook, Google Plus and Linkedin the business pages are connected to the human profiles. Google Plus are in the process of narrowing down this divide of specific pages with their most recent warning seen when trying to create a human profile for a gmail business email.
These pages are connected but have different functions. A business page is public, has the ability to get SEO and less invasive as the owner cannot 'connect' or directly interact with followers. A human page has privacy setting and is meant for humans to connect and converse with people they know. Groups are just like high school. This is where a group of humans with a similar interest, conviction or perception can 'hang out'. Groups are powerful to use to market your business but VERY INVASIVE so learning how to do so in a subtle way is key.
View the slideshow to see how
1) Different pages are connected
2) How to navigate between front and back end
3) How to find the individual news feeds for each page
I used Facebook for the 'norm' but Google Plus and Linkedin's structures for navigating are VERY SIMILAR.
Google Business Tools
To create I use Google's free tools as much as possible. The amount of development that has happened in the past 6 months has been AMAZING and Google is surely living up to their mission of 'enhancing my online world' in more ways than I could ever have dreamed!
FOR IMAGES I have adapted and moved with the times from using Picasa, to using my Google Business Pages for photos and am starting to test the grounds of their new merging of all Picasa Images as Google Photos in your Google Drive. For now I am still adding all website images to my public Google business page, enjoying the editing function with many filers and then inserting via back links into my website.
FOR DOCS (Word Documents), SHEETS (Word Spreadsheets), SLIDES (Powerpoint), FORMS, DRAWINGS (Publisher) and MAPS make sure you use this amazing tool!!! All can be published, embedded and backlinked to be placed and used within your Weebly Website.
Your website gives you the one place where you can generate content that are important or of value to the audience you are trying to reach on Social Media.
So for a website you need 3 parts:
I get my DOMAINS through Godaddy as they are the biggest providers of domains, so the security and support is AMAZING! They also allow you to publish on an outside builder such as Weebly.
I specialize in Weebly Websites as they are the Easiest BUILDER currently available for normal human beings. I specialize in working with difficult, non computer literate clients and I teach each and everyone one of them how to navigate Weebly. If you are going to use your website to drive traffic for SEO it is CRUCIAL that you have access to your website and has the ability to add new content on a blog.
Hosting is the expensive part and a part of web development were many are still using the OLD WAYS. Technically you have FREE HOSTING on any form of social media. With mobile site development and the speed of your site becoming more important Google also advice to pull your hosting from multiple sources to help with a faster website loading speed. So yes, I design sites without hosting and teaches you how to add images, videos, and other visual content via social media sites and google products.