Social Media FUEL
Events are like little packages that you can fold up and shoot into the online world. You have 3 audiences online (Humans, Groups, Businesses) and on Facebook all 3 have their own event tabs. All 3 are managed separately from the individual pages.
Goolge recently rolled out a few options when it comes to events but sorting between the options are still a bit confusing. From what I understand we have:
- Current Google Calendar (integrating with some)
- Public Event Tabs off your G+ personal page
- Priivate Hangouts via Celandar
- Group Video Hangouts on Air
- YouTube Live
So yes right now it is sort of all over the place...
Google definitely give us many option and tools for events and it is clear that there is much more to come! The best way to integrate events with your website right now is to use your Google Calendar and to link all other events to it. Then you embed it into your website. This makes sure that you have ONE PLACE to update and always refer clients to.