Social Media Fuel
Having your Social Media accounts in place and actually navigating them is two different things. Navigating between what is part of your human profile and what is part of your business profile can get pretty confusing if you do not understand the basic structure of it all. So understanding that we have human profiles, groups and business pages are key.
The easiest way to 'switch' between them would be to navigate from the top right. This would be an arrow pointing down in Facebook, a profile icon in Google Plus and you profile image or icon on Linkedin. When you switch it is like you are clocking in to work and working as the business and NOT the human. Facebook also allows you to stay a human while working on your business page if you navigate via your quick navigation menu on your Home page. This is helpful when you would like to share postings to groups you belong to as a human and if you would like to invite your human friends to a business event.
Make sure to see your human news-feed separate from your business news-feed. You human news-feed is a newspaper with updates related to your human profile while you business newspaper should be a business resource that you could read, interact with and use as a tool to figure out your niche and market while looking at competitors. If you do not have a business newspaper that means you are not 'plugged in' as a business and urgently need to adjust your relativity by liking local pages, competitors and products all as a business. This will help search engines to spit you out easier in searches as you have connectivity marketers to help.
Google Business Tool
Google is going to become your hosting, if it is not yet... We are all moving towards cloud hosting as it loads quicker, is convenient, secure and easy to collaborate. Many of this hosting can be free by adding images to social media pages and inserting them into your website via links. Google drive however breaks the mold when it comes to what we have previously envisions possible to add to our websites via cloud. One of my biggest problems as a content creator is keeping all my content up-to-date and current. Updating slideshare.net or Youtube movies has become a disaster and time-consuming. ALL slides on this website is embedded from my Google Drive. After I have updated the content all I do it publish and they automatically update! So if Google Drive is you new Microsoft Office in the clouds, can you imaging pressing publish and it all updates to your website...? The possibilities are endless!!!
So before we start to dream in Google, how about learning how to use your folders, how to move folders, how to add your image files and how to copy images to a clipboard to use easy between ANY kind of document.
Do not share RAW files via Social Media unless they are public, rather publish and embed to your website and THEN share to drive traffic to your website. Always think about the SEO process.
Lastly download all your Apps to your mobile devices. Sign in and sort them in folders for easy use. (see slide 11)
Lastly add your creations to your website! If you have a weebly website this is incredibly easy with the Embed Code Building block.
To navigate Log in (top right). There is a few parts you have the ability to 'sort' on Weebly and often find they might need sorting.
1) BUILD TAB
Building Blocks: You can change and sort the layout of your pages. Whether this is to make the content easier to understand, to eliminate white space or just to try and stay up with trends.
2) PAGES TAB
Your pages can be moved and sorted by dragging and dropping the order. They can be hidden and deleted. You can choose between a website page, a page linking to an outside page and a blog page. All different functions and purposes.
3) BLOG CATEGORIES
Sorting your blog can be painful. Weebly is definitely aware of this and tweaks and developments are often seen trying to make the process easier. The fact is that your blog moves and changes with your own growth and how you see your business. What might have been an important category 2 years ago is not one today. So far Weebly has been amazing with not leaving too many dead links when you make changes. Each blog is connected to the category that you assigned it to so if you would like to change it you need to do it manually. If there is still a category present that needs to be deleted it is because a blog is connected to it. Publish and check front end to see who is the culprit and move it over. when no blogs are connected to a category it will delete itself when published. Sometimes starting with a new blog page might be doable and backdating blogs. NEVER EVER scrap blogs. They are content giving weight to your website. Backdate and leave it! It shows progress, dedication and leaves a timeline of growth.