Social Media Fuel
When you post on social media you can either do a manual posting or share. With sharing you can share an existing posting someone else did or you can share from your website using your share button.
To create your own manual posting the first thing you need to do is to locate your status box on the specific social media platform you are using, whether Google Plus, Twitter, Linkedin or Facebook, they all look similar.
You get different levels of postings and it takes time to work yourself up to a more advanced combination posting. Try them one step at a time...
1) Basic Post: Just words
2) Link Post: Add words and Load a Link
3) Post Post: Add a Photo
4) Lead Post: Use @tag and #tags
5) Combination Post: Now put it all together with a neat bitly link
Any monkey can post, even my 6 year old can do it! The question is whether you have an intention and whether the time spent is benefiting your business? When you post with a link and the intent to drive traffic your social media becomes the FUEL that drives traffic back to your website.
Google Business Tools
So if you are using your Social Media as fuel you need to 'hook' your audience in to click on something to read more.... That something needs to be ABSOLUTELY worth my while to read. So how do I create something that is interesting, related and has value enough for me to WANT to read it?
I use Google Drive as a tool to problem solve and to create. Google Docs is pretty much FREE Microsoft Word that is in cloud. You can collaborate and share docs with others and you can access it on multiple devices where ever you are as long as you have internet.
Use you Google Docs to create a table with the months, seasons, Holidays, Industry and Keyword columns or copy my Concept Development Table to your own drive. Now think about YOUR INDUSTRY and when you think of a month in a season close to a specific holiday what is different? How do you decorate, what type of services do you deliver? How do your products change? Don't write it all down, just the keywords and keyword combinations. List them one after another separated with a , and a space. This is what you will use to create your content.
A blog has a structure, a basic one anyway. One paragraph and a photo is NOT a blog and NOT worth my time!
1) Start with an Introduction and a mini outline to get me involved.
2) State the problem and talk about the argument.
3) Give me an example and hook me with a question.
4) Lastly give me the answer and say how you are going to help me!
Four paragraphs at least is required! So when you have the words (1) you need to add to the words related backlinks (2) and at least one image (3)
When you are done add it to your website!
Go to www.weebly.com, login and press edit to get to the back-end editor of your website (1-5). Navigate to your blog tab(6) and press new post (7) or edit an existing draft. Use the building block on the side to build your blog structure (8). Type in a headline (9) and copy and paste your blog from your Google Drive document (10).
To insert the image(11) is a different story... Determine where you want to 'host' your image. It can be Picasaweb.google.com, Google Plus on your business page in an album or even on Instagram. It does not matter where you keep it as long as you are able to get its Image URL. Facebook tends to hide these and mess up the code, so I would strongly suggest adding your public images to your Google Business page. Hidden private albums are better on Picasa, now also found in your Google Drive as Google Images.
So, go to your Google Plus page at Plus.Google.com, press the top right Icon to navigate to your business page, Select the Photo tab. Find an existing album (14) or Add Photos (13) to a new one.
When the photo is uploaded click on it to make it big(15), now right click to get the settings menu (16) and select 'copy image location' (17). This code that you have on your clipboard is what you need to add to Weebly.
So, go back to your blog still open in a separate tab in your internet browser, click on the image icon (18), select Image URL from the top tabs(19) and paste your URL (20). Please make sure that it ends with a .jpg, .png or .gif. If it does NOT end with either of those you did not copy the code right. Try again. If still unsuccessful try uploading your image elsewhere. If that does not work, ask for help in an FAQ Social Media Group.